The Real Mary King’s Close

24th January 2019

Mary King

Opened in 2003, The Real Mary King’s Close is an award-winning, five-star attraction located in the heart of Scotland’s capital. Managed by Continuum Attractions, the leading operator of cultural and heritage visitor experiences in the UK, their portfolio also includes the Emmerdale Studio Experience and York’s Chocolate Story. The Real Mary King’s Close app contains all the information visitors need, and will encourage further exploration and discovery; ultimately strengthening the likelihood of advocacy and positive reviews.

With their own branded app, The Mary King’s Close will be able to:

  • Enhance the visitor experience by providing visitors with access to all the information they need on their own device
  • Encourage repeat visits by offering discounts, membership signup and events information
  • Upsell services and send push notifications to promote gift shops and cafés
  • Update information within the app at any time for free
  • Boost TripAdvisor ratings by asking visitors to share their experience and recommendations


“We pride ourselves on providing a unique insight into the real social history of one of Edinburgh’s most historical and intriguing sites. Stepping down to discover the streets and spaces hidden underneath Edinburgh’s famous Royal Mile, guests follow in the footsteps of former residents, and experience over 400 years of history. The Criton app will allow us to enhance our guest experience, and support us in our mission to bring the story of the Close and its residents to life.”

Eilidh MacLeod, Marketing Manager at The Real Mary King’s Close


Get it on Google Play Download on the App Store Download the progressive web app