The Edinburgh Collection
22nd November 2018
The Edinburgh Collection was created with the conviction that friendly hospitality, personalised service and comfortable accommodation are the keys to a successful stay. The Edinburgh Collection include the historic Old Waverley Hotel, the Holyrood apartHotel and the new Haymarket Hub Hotel. Located in the heart of Scotland’s capital city, the hotels and serviced apartments of The Edinburgh Collection are the perfect destinations for both leisure and business visitors.
The Edinburgh Collection created their group app to achieve the following:
- Display their portfolio of properties and encourage bookings at other locations
- Make it easier for guests to find the properties
- Define places of interest to each specific location
- Send push notifications to promote offers and increase upsell
- Deepen engagement with guests by introducing in-app messaging and managing all incoming guest communications from one single portal.
“The philosophy within Haymarket Hub was about connecting, exploring and recharging and the app was particularly effective to help us to that. It was very important for us to create an app for our properties because we wanted to ditch the old traditional guest directory. We found that the directory got out-of-date far too quickly, but then, more importantly, we wanted to engage more with the customers before, during and after their stay”.
Ricky Kapoor, Managing Director, The Edinburgh Collection