Cheval Residences

24th April 2019

Cheval Residences is an award-winning, five-star serviced apartment group, based in the UK and manages eight luxurious properties across London. Located in the most prestigious postcodes of the capital, Cheval Residences guarantees the finest hospitality and an unforgettable living experience. As one of the city’s leading luxury accommodation providers, the team at Cheval Residences understands what excellent hospitality means to guests and they aim to deliver nothing but the best.

The Cheval Residences App

Cheval Residences partnered with us to create their own branded app and showcase their portfolio of properties, enhance the guest experience and increase their revenues. The Cheval Residences app contains information of all the eight properties across London, the services that are offered in each one of them as well as recommendations on the best local attractions, restaurants and places to go shopping in the area.

Cheval Residences took the app a step further and added in-app messaging and ordering to allow guests to message the concierge at their convenience, whether they are in the room or out and about, and order room service with a few simple clicks. The app features also location-based push notifications, which enable Cheval to reach their guests with specific messages that are tailored to their location.

Since the launch, the app has proven to be an immense and evolving success, facilitating guest interactions with the team, providing up-to-the-minute information, and ultimately driving revenue. Cheval Residences experienced an increase in direct bookings coming directly from the app. This shows how easily guests have engaged with the platform and how they continued to use it, even to book again their stay in the properties.

Since the launch, there have been over 1,800 downloads of the App, both on Android and Apple devices, and an average of 35 active users per day, with many conversations initiated by guests with the front office teams.

Testimonial

Since its introduction the Cheval App has become a digital extension of our concierge team, generating new conversations with hundreds of in-house and prospective guests. The additional customer engagement has given us insights into our guests’ needs, and has allowed us to act quickly to remedy any issues that occur on property.

The platform has also generated revenue directly via our mobile booking platform and via the in-apartment ordering system. We expect to see the App evolve further in the coming year as we look to introduce new functionality tied into our property management system, which will make it even more attractive to guests.

George Westwell, Director of Cheval Residences

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