Balbirnie House Hotel
14th March 2019
Balbirnie House is an award-winning luxury country house hotel nestled within 400 acres of beautiful parkland in the heart of Fife. Their Grade A listed Georgian mansion, voted ‘Hotel of the Year’ at the Scottish Hotel Awards and ‘Global Wedding Retreat of the Year’ at the glittering Haute Grandeur hotel awards in Dubai, was built in 1777 and is located between Edinburgh and St Andrews.
The hotel combines fine food, beautiful surroundings and friendly Scottish hospitality to create a wonderful experience for guests, whatever the occasion of their visit, from weddings to conferences and from mini-breaks to exclusive hire.
Privately owned and personally managed since opening as a hotel 25 years ago, Balbirnie House is widely recognised today as one of Scotland’s finest small luxury hotels, combining understated luxury with superb service and outstanding value.
The Balbirnie app
The team at Balbirnie House Hotel used Criton’s content management system to create their own branded app, as they wanted to replace the guest directories with a mobile-friendly solution, something that guests could use on their own phone even before their arrival. In line with their efforts to reduce their carbon footprint, the app allows the Balbirnie House team to minimise the amount of paper printed every year, as all information about the hotel are contained within the app, that guests are invited to download via email as soon as they book and then by the hotel staff when they arrive at reception.
The Balbirnie app is linked directly to the hotel booking engine to drive more direct bookings. It also promotes the hotel’s services, such as room service, as well as the bar and restaurant menus and special offers. Designed to enhance the guest experience and increase engagement, through the app guests can easily request room service with a few clicks. Links to social media channels encourage guests to connect and engage further with the hotel.
“Creating our own app has been in the pipeline for a while now and after searching for app developer to work with we stumbled across Criton. From initial enquiry through to completion and launching of the app, the fantastic team have been on hand to guide and assist every step of the way.
The app has been an incredible addition to our working systems here at Balbirnie for both staff and our customers. We will be using the app, through all social media portals, our website and even into our booking confirmations, encouraging guests to download prior to arrival to help with any questions they may have.
The app has also allowed us to further reduced our carbon footprint by digitalising all of our in room guest information. Guests can now do most in room requirements via the app, we find this provides both the guest and our staff a much smoother process. All in all the app has been fantastic addition to Balbirnie!”
Sarah Rees, Deputy General Manager