The Mansley Group turns to Criton technology to Inspire Loyalty
27th June 2019
The Mansley Group has partnered with Criton and Inspire Loyalty to enhance guest engagement and loyalty with a guest app for all its properties in the UK.
By using Criton’s technology, Mansley Serviced Apartments are able to offer a one-stop shop for all guest-facing technology, resulting in a seamless guest journey pre, during and post stay. The UK-wide group offers city centre serviced apartments in London, Cheltenham, Edinburgh and Inverness.
The launch celebrates a partnership between Criton and Inspire Loyalty, a rewards company created to increase repeat and direct business for accommodation providers.
The Mansley Group recently adopted Criton’s group functionality with the creation of an app for its entire portfolio of 122 serviced apartments, having successfully trialled the technology within its Edinburgh property, The Knight Residence.
The new group app acts as a digital concierge containing easy-to-follow directions and instruction videos on how to use apartment appliances, maps of local areas and recommendations and links to nearby restaurants and attractions for a flawless customer experience. Adapting to the city’s growing Chinese leisure market, the team also utilised Criton’s technology to create content in Mandarin.
Colin Stone, Commercial Director of The Mansley Group, said:
“Serviced apartments are all about guest choice and nowadays technology has a big part to play in the guest experience. We had great feedback from our Edinburgh based guests on our app and Criton’s flexible technology meant it was very easy to extend the app to cover our other locations. It’s really important for us to maximise the opportunities offered by innovative technology, using Criton as our guest engagement platform means we can easily integrate other fantastic technologies such as Inspire Loyalty, further improving our guest experience and building loyalty with our regular visitors.
Inspire Loyalty’s functionality is rapidly becoming one of the most asked for integrations within Criton’s award-winning technology solutions, with The Bonham, Boringdon Hall, Fistral Beach and The Esplanade Hotel between those adopting the service.
Julie Grieve, CEO and Founder of Criton, added:
“Our consumer research shows that loyalty programmes are guests’ top-rated hotel technology need, and a number of boutique hotels and serviced apartment operators are moving quickly to deliver this for their guests. The results are easy to see with direct bookings ensuring properties increase revenue and save on commission. Having the capability to integrate Inspire Loyalty’s technology within our technology gives this power to independent accommodation operators who can now easily compete with big hotel chains.”
Steve Risk, Founder and Director of Inspire Loyalty, said:
“We are huge fans of Criton and delighted to be able to integrate and provide hospitality operators with one seamless guest information and rewards solution. Criton’s innovative app technology allows us to offer a fully branded loyalty solution for the independent accommodation sector to reward and recognise guests. Operational ease for staff and guests is of paramount importance, which is now further enhanced by this exciting integration.”