[eBook] Total Revenue Management is the future of Revenue Management
09th September 2019
What is Total Revenue Management and why is everyone talking about it?
Today purely heads on beds is not enough. The hotels are starting to broaden their product offerings and looking at how to increase revenue throughout the guest‘s stay.
Total Revenue Management captures mostly untapped profit opportunities such as food and beverage, function space, catering, spa, retail, golf, and other services. It is about adapting a hotels‘ sales approach from revenue per available room (RevPAR) to revenue per guest (RevPAG).
Our latest ebook explores the history and future of revenue management moving away from pure number crunching to strategic and creative ways to improve profitability. Download the ebook to find out how you can increase guest spend.