Channel your inner Richard Branson

Ever felt you wanted to be more like Richard Branson? With Criton you can actually out-do him!

One of the star features of Richard Branson’s proposed Virgin Hotel in Edinburgh’s Old Town, announced in February, is an app named Lucy. To give guests “technology freedom” and make their stay easier, the downloadable app will allow guests “to change the thermostat in the room at any time without even leaving [their] bed, or change the lighting in the room” said Chief Executive Raul Leal. But if you are one of Criton’s clients you’ll already have a bespoke app that goes much further!

Our focus has always been on giving independent hotel operators the same digital capabilities as the big travel players. This proves it. Criton is the first DIY app builder for the hospitality sector in the UK, and helps hoteliers, serviced apartment operators, Airbnb hosts and holiday home owners to digitise the guest information, enhance their guests’ experience and increase their revenue.

With Criton you can create a branded app that is free for your guests to download onto their mobiles. It can provide useful content, guides and videos. Guests can make requests, order room service, discover the best places to visit, make mobile bookings and much more, all from their own mobile device.

Richard Branson has always been a trailblazer and his first Virgin Hotel in Scotland sounds amazing. Based in a heritage property, it still recognises that technology is key to success and vital for the all-round perfect guest experience in today’s world of digitally-savvy travellers.

The good news is that this is something all hoteliers can achieve.